{"id":682,"date":"2019-01-01T23:04:23","date_gmt":"2019-01-01T21:04:23","guid":{"rendered":"https:\/\/www.detempsentemps.mobi\/wordpress\/?p=682"},"modified":"2024-07-07T18:15:04","modified_gmt":"2024-07-07T16:15:04","slug":"disney-envahit-les-vitrines-lacoste","status":"publish","type":"post","link":"https:\/\/www.detempsentemps.mobi\/blog\/disney-envahit-les-vitrines-lacoste\/","title":{"rendered":"Disney envahit les vitrines Lacoste"},"content":{"rendered":"\n<p>En cette fin d&rsquo;ann\u00e9e 2018, difficile de passer devant la vitrine d&rsquo;une boutique Lacoste sans y voir Mickey et Minnie. Non, ce n&rsquo;est pas une boutique Disney.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"912\" height=\"608\" data-src=\"https:\/\/www.detempsentemps.mobi\/blog\/wp-content\/uploads\/2019\/01\/disneyLacoste.jpg\" alt=\"Disney Lacoste\" class=\"wp-image-685 lazyload\" data-srcset=\"https:\/\/www.detempsentemps.mobi\/blog\/wp-content\/uploads\/2019\/01\/disneyLacoste.jpg 912w, https:\/\/www.detempsentemps.mobi\/blog\/wp-content\/uploads\/2019\/01\/disneyLacoste-300x200.jpg 300w, https:\/\/www.detempsentemps.mobi\/blog\/wp-content\/uploads\/2019\/01\/disneyLacoste-768x512.jpg 768w, https:\/\/www.detempsentemps.mobi\/blog\/wp-content\/uploads\/2019\/01\/disneyLacoste-800x533.jpg 800w\" data-sizes=\"(max-width: 912px) 100vw, 912px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 912px; --smush-placeholder-aspect-ratio: 912\/608;\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Des souris remplacent le crocodile Lacoste<\/h3>\n\n\n\n<p>Et que font-ils? Ils jouent au tennis et ornent les produits Lacoste \u00e0 la place du crocodile. A l&rsquo;occasion des anniversaires des 2 marques  (Lacoste 85 ans et Disney 90 ans), celles-ci ont cr\u00e9\u00e9 une collection sp\u00e9ciale :  <br \/>Disney&nbsp;|&nbsp;Lacoste: A Very Merry Match aux USA ou Disney X Lacoste en France. <\/p>\n\n\n\n<p>Une newsletter annon\u00e7ait d\u00e9but Novembre un contenu exclusif et si on avait la curiosit\u00e9 de l&rsquo;ouvrir, on d\u00e9couvrait la vid\u00e9o amusante ci-dessous  avec Novak Djokovic, \u00e9g\u00e9rie de la marque cette ann\u00e9e. Fruit de la collaboration entre BETC et Disney, cette vid\u00e9o est dans le plus pur style Disney: en effet, Mickey brod\u00e9 sur le polo de Novak devient dessin anim\u00e9 et a bien du mal \u00e0 rester accroch\u00e9 pendant les \u00e9changes d&rsquo;entrainement du tennisman. Evidemment, on imagine les studios Disney derri\u00e8re les effets sp\u00e9ciaux.<\/p>\n\n\n\n<p>C&rsquo;est Disney UK qui a produit cette petite vid\u00e9o.<br \/><\/p>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\" itemtype=\"https:\/\/schema.org\/VideoObject\"><iframe data-src=\"https:\/\/player.vimeo.com\/video\/297678500?color=ffffff&amp;title=0&amp;byline=0&amp;portrait=0\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\" frameborder=\"0\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><span itemprop=\"description\">Mickey s&rsquo;accroche pour r\u00e9sister aux coups de Djokovic<\/span><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n\n<p> Le crocodile habitu\u00e9, laisse sa place le temps de la collaboration.   <\/p>\n\n\n\n<p>On l&rsquo;aura compris, les v\u00eatements de sport doivent \u00eatre solide, comme ces marques bient\u00f4t centenaires.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Les am\u00e9ricains ont eu la primeur de la collection puis, d\u00e8s le 14 novembre 2018, le reste du monde a pu refaire ces vitrines avec des v\u00eatements, mais aussi des tennis et des accessoires ( porte-monnaie, portefeuille, sacs&#8230;) \u00e0 l&rsquo;effigie de Mickey ou Minnie d&rsquo;hier ou d&rsquo;aujourd&rsquo;hui en impression 3D.<\/p>\n\n\n\n<p>Il est encore temps de s&rsquo;offrir un tee-shirt avec cette Minnie qui donne envie de jouer au tennis \u00e0 tout le monde et qui s&rsquo;animera peut \u00eatre&#8230;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Le crocodile pas encore en voie d&rsquo;extinction<\/h3>\n\n\n\n<p>A noter qu&rsquo;une autre campagne Lacoste \u00e9galement r\u00e9alis\u00e9e par BETC f\u00fbt prim\u00e9e en 2018 :<\/p>\n\n\n\n<blockquote class=\"twitter-tweet\" data-lang=\"fr\"><p dir=\"ltr\" lang=\"fr\">F\u00e9licitations \u00e0 <a href=\"https:\/\/twitter.com\/LACOSTE?ref_src=twsrc%5Etfw\">@LACOSTE<\/a> qui a re\u00e7u le Grand Prix <a href=\"https:\/\/twitter.com\/Strategies?ref_src=twsrc%5Etfw\">@Strategies<\/a> du <a href=\"https:\/\/twitter.com\/hashtag\/Luxe?src=hash&amp;ref_src=twsrc%5Etfw\">#Luxe<\/a> 2018 pour sa campagne <a href=\"https:\/\/twitter.com\/hashtag\/SaveOurSpecies?src=hash&amp;ref_src=twsrc%5Etfw\">#SaveOurSpecies<\/a> r\u00e9alis\u00e9e par <a href=\"https:\/\/twitter.com\/BETCParis?ref_src=twsrc%5Etfw\">@BETCParis<\/a> ! <br \/>Une campagne engag\u00e9e pour la pr\u00e9servation des esp\u00e8ces en voie de disparition pour soutenir <a href=\"https:\/\/twitter.com\/UICNfrance?ref_src=twsrc%5Etfw\">@UICNfrance<\/a> !  &#x1f40a;&#x1f422;&#x1f40a;&#x1f98e;&#x1f40a; <a href=\"https:\/\/t.co\/dL54vXtUrp\">https:\/\/t.co\/dL54vXtUrp<\/a><\/p>\u2014 Disney Media &amp; Partenariats (@DisneyMediaFR) <a href=\"https:\/\/twitter.com\/DisneyMediaFR\/status\/1073264647128653824?ref_src=twsrc%5Etfw\">13 d\u00e9cembre 2018<\/a><\/blockquote>\n<script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n\n\n\n<p>Cette campagne n&rsquo;a pas laiss\u00e9 indiff\u00e9rent Disney. Le crocodile avait laiss\u00e9 sa place \u00e0 des esp\u00e8ces en voie d&rsquo;extinction.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p> En achetant un polo, vous contribuez \u00e0 aider l\u2019UICN et Lacoste dans ce  combat pour la conservation de la nature \u00e0 travers le monde. <\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"791\" data-src=\"https:\/\/www.detempsentemps.mobi\/blog\/wp-content\/uploads\/2019\/01\/mod-saveourspecies-anna-1024x791.jpg\" alt=\"Polos Lacoste avec les esp\u00e8ces en voie de disparition\" class=\"wp-image-714 lazyload\" data-srcset=\"https:\/\/www.detempsentemps.mobi\/blog\/wp-content\/uploads\/2019\/01\/mod-saveourspecies-anna-1024x791.jpg 1024w, https:\/\/www.detempsentemps.mobi\/blog\/wp-content\/uploads\/2019\/01\/mod-saveourspecies-anna-300x232.jpg 300w, https:\/\/www.detempsentemps.mobi\/blog\/wp-content\/uploads\/2019\/01\/mod-saveourspecies-anna-768x593.jpg 768w, https:\/\/www.detempsentemps.mobi\/blog\/wp-content\/uploads\/2019\/01\/mod-saveourspecies-anna-800x618.jpg 800w, https:\/\/www.detempsentemps.mobi\/blog\/wp-content\/uploads\/2019\/01\/mod-saveourspecies-anna.jpg 1416w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/791;\" \/><\/figure>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright is-resized\"><img decoding=\"async\" data-src=\"https:\/\/www.detempsentemps.mobi\/blog\/wp-content\/uploads\/2019\/01\/mod-saveourspecies-smash-2-2-300x276.jpg\" alt=\"logo lacoste 150 gibbons dans le monde\" class=\"wp-image-708 lazyload\" width=\"217\" height=\"200\" data-srcset=\"https:\/\/www.detempsentemps.mobi\/blog\/wp-content\/uploads\/2019\/01\/mod-saveourspecies-smash-2-2-300x276.jpg 300w, https:\/\/www.detempsentemps.mobi\/blog\/wp-content\/uploads\/2019\/01\/mod-saveourspecies-smash-2-2.jpg 392w\" data-sizes=\"(max-width: 217px) 100vw, 217px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 217px; --smush-placeholder-aspect-ratio: 217\/200;\" \/><figcaption class=\"wp-element-caption\"> <\/figcaption><\/figure><\/div>\n\n\n<p>Le lien entre le crocodile et tous ces animaux sauvages est beaucoup plus \u00e9vident que celui avec les deux souris de Disney. 1775 tee-shirts ont \u00e9t\u00e9 mis en vente. C&rsquo;est la totalit\u00e9 des animaux r\u00e9partis en 10 esp\u00e8ces recens\u00e9s \u00e0 ce jour.  Par exemple, il ne reste plus que 150 Gibbons de Cao-vit \u00e0 cause de la d\u00e9forestation en Asie.  <\/p>\n\n\n\n<p>La collection est \u00e9puis\u00e9e mais la collaboration entre Lacoste et Save our species durera 3 ans pour donner de la visibilit\u00e9 aux actions de l&rsquo;association. <\/p>\n\n\n\n<p class=\"has-pale-pink-color has-text-color\"><strong>Sources: <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a aria-label=\"https:\/\/www.thedrum.com\/creative-works\/project\/the-walt-disney-company-ltd-lacoste-mickey-mouses-90th (s\u2019ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.thedrum.com\/creative-works\/project\/the-walt-disney-company-ltd-lacoste-mickey-mouses-90th\" target=\"_blank\">https:\/\/www.thedrum.com\/creative-works\/project\/the-walt-disney-company-ltd-lacoste-mickey-mouses-90th<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.strategies.fr\/evenements\/222299\/222064\" target=\"_blank\" aria-label=\"undefined (s\u2019ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\">https:\/\/www.strategies.fr\/evenements\/222299\/222064<\/a><\/li>\n\n\n\n<li><a aria-label=\"undefined (s\u2019ouvre dans un nouvel onglet)\" href=\"https:\/\/www.lacoste.com\/fr\/lacoste-save-our-species.html\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.lacoste.com\/fr\/lacoste-save-our-species.html<\/a><\/li>\n\n\n\n<li><a aria-label=\"https:\/\/www.saveourspecies.org\/ (s\u2019ouvre dans un nouvel onglet)\" href=\"https:\/\/www.saveourspecies.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.saveourspecies.org\/<\/a><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n<div style=\"padding-bottom:20px; padding-top:10px;\" class=\"hupso-share-buttons\"><!-- Hupso Share Buttons - https:\/\/www.hupso.com\/share\/ --><a class=\"hupso_toolbar\" href=\"https:\/\/www.hupso.com\/share\/\"><img decoding=\"async\" data-src=\"https:\/\/static.hupso.com\/share\/buttons\/lang\/fr\/share-medium.png\" style=\"border:0px; padding-top: 5px; float:left;\" alt=\"Share Button\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/a><script type=\"text\/javascript\">var hupso_services_t=new Array(\"Twitter\",\"Facebook\",\"Pinterest\",\"Linkedin\",\"Email\");var hupso_background_t=\"#EAF4FF\";var hupso_border_t=\"#66CCFF\";var hupso_toolbar_size_t=\"medium\";var hupso_image_folder_url = \"\";var hupso_twitter_via=\"gau_c\";var hupso_url_t=\"\";var hupso_title_t=\"Disney%20envahit%20les%20vitrines%20Lacoste\";<\/script><script type=\"text\/javascript\" src=\"https:\/\/static.hupso.com\/share\/js\/share_toolbar.js\"><\/script><!-- Hupso Share Buttons --><\/div>","protected":false},"excerpt":{"rendered":"<p>Lacoste abandonne son crocodile au profit de Mickey et Minnie pour f\u00eater son anniversaire. Associ\u00e9e \u00e0 BETC, les campagnes sont r\u00e9ussies <a href=\"https:\/\/www.detempsentemps.mobi\/blog\/disney-envahit-les-vitrines-lacoste\/\">&nbsp;LIRE LA SUITE <span class=\"meta-nav\">&gt;<\/span>&nbsp;<\/a><\/p>\n","protected":false},"author":2,"featured_media":685,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[44],"tags":[48,39],"class_list":["post-682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emailing","tag-disney","tag-lacoste"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Disney envahit les vitrines Lacoste - De tempS eN TempS<\/title>\n<meta name=\"description\" content=\"Collection sp\u00e9ciale Disney chez Lacoste \u00e0 l&#039;occasion des anniversaires de deux grandes marques en cette fin d&#039;ann\u00e9e : Mickey et Minnie jouent au tennis\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.detempsentemps.mobi\/blog\/disney-envahit-les-vitrines-lacoste\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Disney envahit les vitrines Lacoste - De tempS eN TempS\" \/>\n<meta property=\"og:description\" content=\"Collection sp\u00e9ciale Disney chez Lacoste \u00e0 l&#039;occasion des anniversaires de deux grandes marques en cette fin d&#039;ann\u00e9e : Mickey et Minnie jouent au tennis\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.detempsentemps.mobi\/blog\/disney-envahit-les-vitrines-lacoste\/\" \/>\n<meta property=\"og:site_name\" content=\"De tempS eN TempS\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-01T21:04:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-07T16:15:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.detempsentemps.mobi\/blog\/wp-content\/uploads\/2019\/01\/disneyLacoste.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"912\" \/>\n\t<meta property=\"og:image:height\" content=\"608\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Carole Gauquelin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carole Gauquelin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.detempsentemps.mobi\/blog\/disney-envahit-les-vitrines-lacoste\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.detempsentemps.mobi\/blog\/disney-envahit-les-vitrines-lacoste\/\"},\"author\":{\"name\":\"Carole Gauquelin\",\"@id\":\"https:\/\/www.detempsentemps.mobi\/blog\/#\/schema\/person\/620c50b6883f9899f3e6a046467553dd\"},\"headline\":\"Disney envahit les vitrines Lacoste\",\"datePublished\":\"2019-01-01T21:04:23+00:00\",\"dateModified\":\"2024-07-07T16:15:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.detempsentemps.mobi\/blog\/disney-envahit-les-vitrines-lacoste\/\"},\"wordCount\":544,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.detempsentemps.mobi\/blog\/#\/schema\/person\/620c50b6883f9899f3e6a046467553dd\"},\"image\":{\"@id\":\"https:\/\/www.detempsentemps.mobi\/blog\/disney-envahit-les-vitrines-lacoste\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.detempsentemps.mobi\/blog\/wp-content\/uploads\/2019\/01\/disneyLacoste.jpg\",\"keywords\":[\"Disney\",\"Lacoste\"],\"articleSection\":[\"Emailing\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.detempsentemps.mobi\/blog\/disney-envahit-les-vitrines-lacoste\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.detempsentemps.mobi\/blog\/disney-envahit-les-vitrines-lacoste\/\",\"url\":\"https:\/\/www.detempsentemps.mobi\/blog\/disney-envahit-les-vitrines-lacoste\/\",\"name\":\"Disney envahit les vitrines Lacoste - 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